SEO- SKYSCRAPER TECHNOLOGY

If you want to have success with content marketing, you need to figure 
out what people actually want to read.  This may unquestionable associated to common wisdom, but you'd be amazed how many people herald content that they think people will behind. 
Fortunately, you don’t need to guess. 
Using something call The Skyscraper Technique, you can find content topics and formats that are proven to be in.

There are 3 steps to The Skyscraper Technique.

#1. Find content with a proven track record of generating back links and social shares

It’s human nature to be attracted to the best.
And what you’re doing here is finding the tallest “skyscraper” in your space…and slapping 20 stories to the top of it.
If the content so awesome, so incredible, and so useful that people can’t help add a link to your site.
But how do you know if your likable asset is going to be a huge success…or a total flop?
That’s easy: find content that’s already generated a ton of links.
Here’s how:

• One of the fastest ways to find content with a track record of attracting quality links is to use Open Site Explorer.
• Topsy is an awesome site that can help you find heavily shared content in your niche.

#2. Make that content better

Make It Longer

In some cases, publishing an article that’s simply longer or includes more items

will do the trick.

If you find a link magnet with a title like “25 Beauty tips”, publish a list of 50 or even 100.

More Up-To-Date

If you find something with old information, create something that covers many of the same points…but update it with cutting-edge content.

Better Designed

Sometimes, a visually stunning piece of content can generate a lot more links and social shares than something similar on an ugly page.

More Thorough

Most lists posts are just a bland list of bullet points without any meaty content that people can actually use.

But if you add a bit of depth for each item on your list, you have yourself a list post that’s much more valuable.

So make sure to put each and every point on the list with a brief description (with a reference):

This will make it objectively clear that you have the better piece of content.Big lists like that have a very high perceived value…which means people 

are more likely to share them.

#3. Reach out to people to let them know about your new resource

final step is content promotion. you need something based on a proven framework.

Because your content will be based on something proven to work in your industry and not something that you think might work. it will make smashing success.

Find a piece of content like it will work on your site can be a link magnet….that is, if people actually see it. 

Which brings us to the last step… How to Convince People to Link to Your Content

I don’t need to tell you that great or even amazing content is not enough. 

Unless you already have a huge readership, you need to hustle to get the word out about your resource. 

How? 

By emailing people that already linked to the content that you based your content off of. 

For example, you can use ahrefs.com to find all of the links pointing to your target article: You can also use Majestic SEO or Open Site Explorer…they all work pretty well.

Next, email people linking to the old content to let them know about your 

new piece of superior content. Give them a point like 'I was surfing around (THEIR SITE’S NAME) today and came across your article: (THEIR ARTICLE’s TITLE). I noticed that you mentioned (OUTDATED CONTENT) on the page. I also love

that article. In fact, it inspired me to create a more thorough and up to date version:

(YOUR URL) I’d be grateful if you’d consider adding it to your page.'

Because you’re not being pushy and adding value to the other person’s site,

a large chunk of the people you email will be HAPPY to link to your content.

20 SEO Tips, Trends and Predictions for 2014

Google makes about 500 adjustments to its search engine algorithm every year. Since the first Panda update in February 2011, though, many of Google's algorithm updates and other changes have been more ambitious and far-reaching in their impact. The net effect, in part, has been to elevate quality content over "thin" content, punish dubious link building practices and spammy sites and push digital marketers away from relying on keyword usage and performance data.

The changes are designed to improve the quality of search results Google delivers its users. For those who practice search engine optimization (SEO). However, the updates' collective impact has been at times confounding, frustrating and game-changing.

"I've been under the hood in this SEO game for over a decade, and I can't recall the last time the SEO community was this panicked," says Casey Halloran, co-founder and CEO of Namu Travel Group in Costa Rica. We dropped from the first page of search results to page 2 for our top keyword phrase, and we've been working to regain that position for about five months now."

Digital marketers in 2013 scrambled to keep up with all the Google changes, which included Hummingbird, a major overhaul of the Google search engine.

"Every time we react and recover from one Google update, there's another," Mike Huber, vice president of client services for content marketing agency Vertical Measures, said in a recent webinar. "It's like a game of Whac-a-Mole."

Given Panda, Penguin, Hummingbird and other big Google updates, are we moving into a post-SEO era? How will SEO in 2014 be different from SEO in 2013? What do digital marketers, businesses of all types and search engine optimizers need to do in the coming year to adapt?

[ More: How to Deal With Panda, Penguin and Other Google Algorithm Changes]

CIO.com asked these questions to the SEO community and received more than 60 responses. The following is a sampling of opinions and tips from a variety of experts.

Are We Moving to a Post-SEO Era All About Content Marketing and Results Tracking?

1. SEO will always be with us. Says Brian Provost, vice president of digital strategy for Define Media Group: "SEO is like tax law. It's a set of compliance issues and strategies to optimize businesses around them. To that end, SEO will always exist as a practice discipline to market content." Smart businesses, he adds, have stopped playing "chase the algorithm," opting instead for metrics-based content creation "in line with market demand."

2. SEO has always been about content marketing. Brian Wood, senior marketing manager of SEO for Wayfair.com, says he thinks the content marketing trend is overblown. "This is what quality SEO has always been about. It only seems like a growing thing to people who were, perhaps, using spammy tactics that Google has since made more difficult.

[ Tips: 16 Ways to Improve Your Content Marketing Strategy ]
[ Feature: The Content Marketing Hall of Fame: 13 Ways to Build Your Business ]

The same SEO tool that white-hat SEO pros used last year will be used next year, Wood says. "That said, it's true that the quality bar is getting higher as more and more sites focus on producing quality content. It's also getting harder to earn links with good content as bloggers are inundated with great stuff."

3. SEO and content marketing are becoming synonymous. "If you play by the rules, you can't have one without the other, SEO consultant Christian Sculthorp says. But traditional SEO will always have a place, he adds. "People underestimate the work that goes into keyword research, tagging each page [and] website structure. There's much more to SEO than simply spamming links."

4. SEO basics will never go away. Adam Barker, senior inbound marketing manager for SmartBear Software, admits that SEO has changed: "Content is the new way to optimize and drive traffic." But you still have to prepare your site through keyword research and basic on-page SEO, he adds. "This is laying the tracks for the train to come through — and making sure you have the right train coming, through keyword research, is still just as important as it was before."

How Will SEO in 2014 Be Different From SEO in 2013?

5. Search engines will get smarter. "Search engines are rapidly developing the intelligence to discern between websites that provide value from sites that create the illusion of value," says James McDonald, ecommerce analyst for Lyons Consulting Group. "If you [only] think of SEO as a series of HTML, link building, and keyword tactics that enable a site to rank better in a search engine, then yes, we are well on our way to a post-SEO era." Why? The next generation of SEO specialists will eschew those techniques, McDonald says, "and will instead dominate search rankings by consistently creating relevant, engaging and detailed content."

[ Related: 8 Things You Need to Know About SEO ]

6. Social presence will be more important than search. This trend, evident in 2013, will only be more apparent this year, says Ian Aronovich, president and co-founder of GovernmentAuctions.org. "It's not that search rankings and the SEO era are over," he says. "It's still worthwhile to put resources into SEO. But having a strong social presence is becoming more and more reliable in driving traffic and building brand awareness."

Successful Business Tips

1. Find Out What People Really Want
This is half the battle. Before starting out, find out what your customers or clients really want. What do you think they will buy from you? The opportunities here are endless. This is where you really want to let your imagination fly. Take a look around and see what other business owners are selling. Can you twist or turn it to make it look new? How can you make it better, faster, cheaper or add a unique twist to it? If you give people what they want, your opportunities for financial success are limitless.

2. Solve People's Problems

Look around you. Everywhere people are trying to solve their problems. Here is a golden opportunity to come up with the solutions they are seeking.

Just 15 short years ago, before the advent of the Internet as we know it today; business owners were struggling to find profitable ways to adapt the new technology to their businesses. Some smart entrepreneur came up with the idea of selling advertising. That was a start. Another designed inter-active websites. Someone else created the idea of email. This one idea revolutionized the possibilities available to business owners on the World Wide Web.

Just imagine what online marketing would be like today without email. Next came auto-responders. This made it possible to load up ads and information all at once and have them sent out at regular intervals to your customers without having to be in front of your computer. What a great problem solver. Is there a burning problem in your industry?

3. Learn How Business Really Works

To be successful, it's a good idea to have a basic understanding of the inner workings of a successful business. Do you know the best way to get a business loan? If you present yourself the right way, the answer is usually yes. But if you don't know how to put together the proposal—forget about it.

Successful business owners learn a little about things like bookkeeping, advertising, and marketing and of course sales. Taxes and financial planning are also good things to know. I'm not talking about getting a business degree; just a quick foundational knowledge so you'll know if the business advice you're getting from the experts makes sense or not. Remember, it's your business. What can you learn to help you succeed?

4. Great Customer Service
Great customer service is vital to your success. What you do after the sale is even more important than the initial sale. Decide upfront what your return and refund policies will be. How will you handle customer complaints? Once you decide what the lifetime value of a customer is, you will soon see it's in your best interest to keep them happy and keep them buying. Your customers and clients are the life-blood of your business. You should always be on the lookout for new ways to enhance their shopping experience with you and your company. Don't be afraid to try different and unusual ways of keeping their interest in you and your products or services. How can you improve your customer service today?

5. Don't Be Afraid to Start Small
Many of the large corporations you see today came from humble beginnings. When you're first starting out, money is usually tight. This is normal. Use all the resources you have at hand to bootstrap your business start-up. Today's successful entrepreneurs went from adversity to success by being resourceful. Even if you feel you have nothing when you start out, keep these 5 rules in mind and you will make it. One good idea can be your stepping stone to financial freedom and your first million. What's holding you back?
Action Exercise
Take some time to look around for business opportunities. They may be as close as your front door. Be curious. Talk to people to see what's bugging them. All you need is one good idea. Also remember to find a business mentor. Someone who has been where you are now and can help you discover the finer points of starting, running or managing a successful business.

By: Brian Tracy

Sending attachments upto 10GB in Gmail and hello FAX

Gmail users can now attach and send up to 10GB of files hosted on Google Drive directly from the Gmail client.

You’ve probably had those moments of frustration because an attachment was too large to send via email. Today Google announced that by using Google Drive, Gmail users can attach and send files as large as 10GB. Yes, 10GB.
Before, Gmail users were only able to send 25MB attachments, making it difficult to send large Powerpoint documents to colleagues and sending us over to services like Dropbox or Box. Now all you have to do is upload and host your documents and files onto Google Drive, and click on a new “Insert files using Google Drive” button that you’ll find on the bottom of your email compose page right next to the paperclip attachment icon.
Note that this feature will only be available in the new compose page, which is a feature that you have to opt into. Otherwise you’re going to be stuck with the 25MBs.

An additional feature that Google is adding into the mix is based off of its “forgotten attachment detector,” which will identify whether the recipients already have access to those files that are being sent. You’ve probably seen the “forgotten attachment detector” in action already when you’ve tried to hit “Send” despite having forgotten to attach a file. Luckily Google had your back and reminded you of the missing attachment. The update to the detector, according to Google Product Manager Phil Sharp, will prompt users with the option to change the file’s sharing settings. This includes Drive links pasted into emails.
Before this, it was possible to attach Google Drive files in the body of emails, but this would have had to been done through Google Drive and not Gmail. When you open up a file in Drive, there’s an option to attach the document through “File” and “Email as attachment.” The update really is about the convenience of a one-click button in Gmail.
Google’s strategy is one that we’ve seen already from Microsoft, which in the past has based SkyDrive features into Hotmail, and now Outlook. Since many companies and individuals are on Gmail already and the update will more tightly integrate Gmail and Drive, this move could spur sales of extra storage space. Right now Google offers just 5GB of free storage space on Drive, which is accessible through Gmail and it’s going to be far more convenient to clock a single button in the compose page to attach large files.
The feature will be rolling out “over the next few days
Fax a document FREE using Google or Microsoft account. 

If you don't own a Fax machine and you need to Fax some document to some person, Then you have to go to some Cyber Cafe to do this. And of course, you have to pay much for this purpose if you have more pages to fax or you have to Fax your document Internationally. Well, there is an Online serviceHello fax providing quite good service to Fax your documents Freely.
Online documents sharing has been much popular these days, as Google offcially announced upto 10GB files attachments in Gmail.Google Drive has also been integrated with Hello Fax service.

How to use Hello Fax:

You need to have a Free Hello Fax account OR Google account OR Microsoft account (Hotmail, Live, Outlook etc) to use this service.

• Once you logged In, Click on Send Fax tab.
• Then Upload your document. You can choose your documents from Google Drive, DropBox, or Sky Drive also.
• Once you uploaded your document, Enter the Fax Number of the Person or Organization whom you want to Fax your document.

Best Features in Hello Fax:

• It allows users to send 50 Fax per month for Free.
• It allows uploading documents from Google Drive, Drop Box,Sky Drive etc.
• You don't need to have own Fax Number.
• You can Email add more than one Recipients too.
• You can add signatures also to verify your documents
• If your crosses your Page limit, Just invite your Friends and both of you will get Extra 5 Pages.
• Its quick and Fast service.

There are some other Online Services too like FaxZero, MyFax, eFax etc. But Hello Fax provides best services than all others.

7-Minute SEO Guide

Despite the many articles, blogs, and books written on the topic, there are really only three main areas of Search Engine Optimization (SEO)–and I can explain them all in just 7 minutes!

1. Structure – the web language used, navigation, and rich media all have an impact on whether the search engines are able to crawl and understand the theme of your web site.

2. Content – search engine spiders are really quite dumb. Your web content needs to match-up with the user’s query or your site won’t be found.

3. Links – the search engines look at the quantity, quality, and relevance of the links pointing to a web site.

This outline is designed for the person that wants to cut to the chase. If you’re the type of person that doesn’t have time to spend hours a day learning SEO, this guide is for you.

For those of you seeking a more in-depth introduction to search engine optimization basics consider reading these guides:

• SEOmoz Beginner’s Guide to SEO
• Search Engine Optimization: An Hour a Day

.: Search engine friendly site structure

1. Make sure that your site is returning a “200 OK” code to the search engines. This is the standard response that informs Google that your site is OK to crawl. If you change the location of any page, use a “301” permanent re-direct to instruct Google’s crawler to spider the new location of the page. You can check the response from any of your pages

2. Avoid using lots of images or FLASH content, as these are virtually invisible to the search engines. Any text contained within an image or FLASH file is typically not as valuable as “real” text that is normally displayed on a web page.

3. Avoid using JavaScript or FLASH navigation. Google’s crawler typically moves from one page to another by following your links/navigation. It can easily navigate “a href=” links, but cannot always follow JavaScript or FLASH links—nor can it complete any forms on your site, needed to “view” a page. This is important if you have any web content behind a password-protected login.

4. The more code located within your page’s HTML file, the more “noise” Google’s crawler has to read before it gets to your important text. Move any JavaScript or CSS code to external files and ensure your most important text is towards the top of your HTML code.

5. Avoid displaying multiple pages with the exact same content, as Google will likely filter out all duplicates from its search results. If you have more than one page with the same text, consider changing it so that the text is unique to each page.

6. Make sure your web site is hosted on a reliable server, preferably on an IP address that is not shared with any other web site. If you’re trying to target visitors from a specific country, consider using a country specific domain name—such as .co.uk—and ensure the registration information is matched to an address in that country.

.: On-page search engine optimization

1. Do you know what your potential visitors are searching on Google? Avoid using industry “jargon” and also consider building pages that talk about your potential visitor’s needs—not just your solutions.

2. Use third-party tools to research which “keywords” your potential customers are using. You can find a simple, free tool here: http://www.keyworddiscovery.com/search.html

3. Once you have determined which keywords best represent your web site, target these keywords on your web pages. It’s important to focus on different keywords for each page. Google understands that each page of your site is different, and including keywords targeted to each page, will help each individual page “rank” in Google’s search results.

4. There are four core areas where you should ensure you are using your targeted keywords.

i. The <TITLE> tag of each page.

ii. The name of the page file. While you should avoid re-naming any existing pages, you should pay attention to the naming of any new pages. For example; instead of using the page name “ourproducts.html” use the more descriptive “computer-desktops.html”

iii. Each page should have an <H1> heading to help Google understand the main focus of the page. It should be short and include the keywords you’ve identified.

iv. As already mentioned, Google cannot index images—or text in images—so it is important to include 250+ words of text on any page you wish to see “rank” in Google. For each 250 words of text, try to include 2-3 mentions of the keyword you are targeting for that page.

.: Linking strategies

1. Each link to your site from another site is a “vote” for your web page to rank higher in Google’s search results.

2. Obtain links from business partners, suppliers, clients, industry blogs, and news media. The link should preferably use “anchor text” that includes the keywords you are hoping your web page will rank for in Google. For example; instead of a link back to your site that says “Click Here” more beneficial would be a link that includes the text “Desktop Computers” (or your targeted keyword).

3. The same goes for the way you link from one of your pages to another—your internal links. Use keywords in your anchor text and avoid using links in images or ambiguous anchor text such as “click here” or “read more.”

4. If you do use a lot of image, JavaScript, or FLASH links in your site’s navigation, consider adding a “sitemap.html” page. This page should be linked-to from your homepage—using a regular text link—and should include text links to all of your pages. This will help Google discover and crawl your entire site.

10 Steps to Effective Online Marketing For Small Businesses

The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. Yahoo and Bing, are less important but still an important part of search engine marketing.

Keyword Selection – Pick keywords that are relevant to your business but also fairly easy to rank for. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive

Content is King - Prospects are more likely to buy from you if you are a thought leader, so establish yourself as one by creating extraordinarily helpful content. Take decisive action to ensure prospective customers are attracted to your site as a place to find answers.

Generosity is Also King – Another key part to attracting customers is your generosity in giving away information, access to tools, etc., which also earns you inbound links which improves your search engine rankings.

Social Media – Focus on the top three social media venues: Twitter, Facebook, and LinkedIn. Remember, ‘be real’ and ‘be there’ to help the community rather than to push products.

Calls-to-Action – It’s important to provide something of value that solves a problem for visitors  in exchange for their contact information. Often traffic will not be ready to buy right away, but a tempting call to action will lead them down the sales funnel.

Landing Pages - Everything that has been done to draw qualified traffic to a site, from improving SEO, to generating great content comes to a head in the landing page. Leads should be confronted with an inescapable case for them to leave their carefully guarded personal information on the form. Having one offer, recapping benefits, and a short form are all key.

Lead Nurturing – follow up calls to action with a ‘thank you’ email and a lead nurturing campaign that further entices leads down the sales funnel with additional  free offerings– this is a free opportunity to keep touch with a lead.

Tracking Progress – Effective Inbound Marketing is all about experimentation. Select a strategy based on experience with customers and industry to get people to both visit and convert on the website. But anticipate that initial assumptions about keywords, or what it takes to get traffic to convert will not be right (or not right enough) and changes will need to be made. For this reason, it is essential to have a complete internet analysis tool-suite to help figure out what’s working and what’s not.

Patience & Tenacity – It’s easy to become discouraged and frustrated if Inbound Marketing is approached as a point solution. In reality, it’s a long term strategy only rewarding those who approach it with patience and tenacity

Social Media Management is Vital for SEO Solutions – Why?

here are a number of reasons why social media management is so vital. Finding an SEO company to help you navigate the nuances of Internet traffic is also essential. In order to generate the traffic you need, it is best to consult an expert who can help users optimize their search engine activity to land upon your web page. The more users who find your site the more money it will create for you, or if you are not interested in money, the more times your ideas will be found and disseminated. Either way, having an SEO specialist can benefit you in your online endeavors.

SEO optimization helps people find your website. Maintaining consistent updates and using the services of a search engine optimisation company will help your site function the way it is supposed to. It is also vital to make sure that your page is user friendly so that users will spend time there navigating the site and making use of it, hopefully helping you as site manager earn money or disseminate the key ideas you wish to convey.

With social networking increasing in importance, using an SEO consultant to help you maximize the potential of your online contacts will help your site grow and expand. Find out how best to work Facebook, Twitter, LinkedIn and other important networking sites. Using these sites in the most productive way will help you achieve your digital goals and expand your financial and interpersonal networks.

Hiring an SEO consultant can help you maximize traffic to your page. SEO experts will know how search engines work and how best to attract traffic to your site through relevant techniques and strategies to recruit visitors.

Harness the power of the Internet with smart optimization strategies that do not involve key word spamming or deceptive practices which might ultimately prove counterproductive. You can engage in ethical practices and still make your pages noticeable to viewers from the web surfing public.

The most important aspect of any web marketing strategy is to develop quality relationships with other people and especially other web users who can link to your page as you link to theirs. Like any business, online businesses work best when you establish loyal relationships with other clients and other businesses. Bear this in mind when trying to develop a web-based clientele.

SEO experts can assist you in building and keeping those relationships so that your pages can grow. They can sometimes find ways to take a simple message and make it go viral so that your page receives thousands of web hits. With this assistance your page can enjoy increased influence through increased traffic.

There are many reasons why social media management is necessary in this competitive digital age. Hiring an SEO expert can help you make the power of the World Wide Web work for you. With so many competing social networking sites out there, you cannot afford not to hire an SEO consultant who knows how the system works. The consultant will also know how to make it work specifically for you and your needs.